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COMPETITOR MONITORING
Keeping up-to-date with what your competitors are doing is a key aspect of competitive intelligence. You need to know when they launch a new product or when they change their prices. Every single move from your competitors can have a strong impact on your own success.
The problem is time. Do you honestly have the time to read several journals each week on the off-chance that something relevant is published?
You can subscribe to a clipping service, saving money and time, but it usually lacks of value judgements so you risk getting superfluous and irrelevant mentions without any analysis putting the news into the right context.
ICM Research offer you a value-added competitor monitoring service which tracks news on your competitors, your industry and your technologies globally.
ICM has access to thousands of different news sources, and can report on:
- News stories from international, national and local press
- Market analyst reports
- Product reviews
- Product launches
- Recent contracts
- Senior management Information
In addition to this we can monitor and report on other competitor/market activity:
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Changes to share prices
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Financial reports
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Other financial activity (e.g. interim financial statements, M&A news)
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Patent filings indicating R&D activity
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Price changes
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New appointments
And on-line information such as:
- Changes to a competitor's web pages
- Newsgroups and blogs to see what people and pundits are saying
- Email discussion lists
- Search engine ranking
- Reciprocal links
- Online advertising
- Online recruitment
This are a sample of the type of information that can be tracked. There are many other areas that can be looked at - planning applications, trademark filings, customer testimonials.... Let us know what you need and we'll tell you whether we can get it for you.
Reports can be produced weekly, monthly or as regularly as required.
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